Ongoing processes of globalization and regionalization determine the changes in the conditions of competition on international markets. These processes cause the constant evolution of the market environment. In order to adapt to ongoing changes skillfully company must make decisions relating to strategy in foreign markets. This necessitates the employment of highly qualified staff having knowledge and practical skills relating to the area of foreign trade economics, law, international finance, international banking, international transportation and logistics. The purpose of education, specializing in "International Business" is designed to prepare graduates to apply knowledge in various aspects of economic performance of enterprises in international markets and gain the ability to use analytical methods to make strategic decisions of companies in global markets.
The Kuyavian – Pomeranian region is an area in which rapidly developing contacts with foreign companies. Location in the Transport Corridor VI, the implementation of European projects and Bothnian SoNorA Logistic Corridor, which aims to integrate transport systems in Scandinavia economic centers of Central and South America and the region to improve transport accessibility - the construction of the A-1, the way the Experts S-5 gives a very good perspective the development of business relations companies in the region with foreign partners. This increases the demand for specialists in the field of international business, which reported many companies, both Polish and foreign government institutions.